Thursday, December 21, 2017

PBA Performance Task

Above is our final PBA on video art.

As our final project for this class, we are doing a project based assessment (PBA). A PBA can count towards CTE Honors when I graduate. The PBA is kind of a way to show off what I have learned throughout my years in digital media. It's goal is to showcase the skills and knowledge that have been gained. For our PBA project, we decided to do video art. Before starting the actual video, we had to write a research paper about video art. You can click here to read my essay. We then conducted an oral presentation discussing our research in our essay and describing our actual project. I actually came up with this idea, and I wanted to do this because I thought the concept is really cool and I'm into the abstract side of video. Since the video is so abstract, it allows the viewer to have their own interpretation on the message. But our real reason for making this video is to show how the colors of the world inspire imagination. Our message was inspired by a quote by Henry David Thoreau, "The world is but a canvas to the imagination."

Here is our oral presentation slide show

The most challenging part of the PBA was the editing process. We had all the footage we needed, but putting it all together and making the video sync with the music was difficult. We needed to figure out exactly how we wanted to pace the video. At certain points, we had some clips going way too fast and some that were too long. We were especially challenged when it came to figuring out the beginning and the end. It was hard to have the video flow because all the shots were so different, but we tried to make a pattern between seeing parts of color and nature. In our critique, it looks like people liked how our video turned out. They liked our visuals the best, most specifically the parts with colored paint.

Above are our critique results
Here's a behind the scenes shot

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Wednesday, December 6, 2017

Public Service Anouncement

For our next project in class, we're making Public Service Announcements (PSA). PSAs are meant to be short films that deliver a message. With a powerful message, a PSA could really affect someone's life, or how they look at the world. PSAs bring in a new perspective on issues and is meant to inform people about these problems. Our PSA is about beauty standards, and how we can overcome the expectations of the public. This issue is pretty common because people are now noticing the negative affects that beauty standards have on society. I hope that the message is powerful enough so that it encourages people to be unique.

Our storyboard for our Final Cut

We're creating this PSA to submit into the Olelo Youth Xchange. This is a statewide video contest for elementary to college students. Olelo strives to bring Hawaii's students together through innovative media, and encourages them to have a voice in their communities. Similar to most contests, we have certain requirements and rules we must follow. Some of the most important are that the video must be a maximum of 30 seconds, you will be disqualified if you use copyrighted materials without permission, and any students who have won Olelo twice in the past or have received extensive media assistance must enter into the Jr Experts or Experts categories. Students can benefit from these types of programs and contests because it encourages them to get out in their community and improve their technology skills. Technology is becoming increasingly important in a lot of careers, so it's important for students to be familiar with the equipment. From these contests, I feel that the students benefit the most from these competitions because like I said before, it offers them a lot of opportunities. 

Our behind the scenes photos

From our rough cut to our final cut, we made a lot of changes to our PSA. We actually rewrote and reshot our entire video because what we had originally planned didn't have as big of an impact as we had hoped. With our new idea, we created a new storyboard and script. With the new PSA, we also added NAT sounds, more sequencing, and music. After all these revisions, I think our final cut turned out way better than our rough cut. From our critique results, it seems that my classmates also found our final cut to be a lot better. I believe the best compliment our PSA received was "Great improvement in production value and strong message to your audience!"

These are the results from our critique.

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.

Tuesday, November 14, 2017

Photo Challenge

In class, we just finished our 15-Day photo challenge. For this challenge, we had to take a picture everyday based on a topic. We also had to take the picture using certain CAPs. In the slides above, you can see the pictures I took for this. The day I critiqued, the topic was "mystery" using bird's eye view and point of view. Bird's eye view is when you take the picture from directly above the subject, and point of view is when you have a body part in the frame so that the image looks like it's from the point of view of the subject. Throughout this process, I think my skills improved. I noticed that I was taking my time when taking the photos, not just taking a picture just to take a picture. I was thinking of how to compose my shots, and what it would convey to someone when they looked at it. I really tried to focus on hitting those CAPs, as well as making sure I had nice lighting and positioning that added to mood of the photo.

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Monday, November 13, 2017

Digital Manipulation

For this project, we created three surrealist images. The art of surrealism was born during the revolutionary art movement intended to encourage creativity and thinking outside of the box. For my first surrealist concept, I created something similar to a double exposure. I used a profile shot of my sister and a photo of mountain ranges to create a piece that I hoped communicated "open the mind." In my next concept, I took a picture of my brother zipping his jacket, a wooded area for the background, and a sunset. I combined these images so that the sunset image would be in the area being unzipped, to communicate "show your colors within." My last concept was a multi-exposure. In the picture of my brother, I blended images of a sunset, flowers, and birds. My message for this last one was "nature brings out beauty" because I wanted the plants and nature that I brought in to really enhance the beauty of the photo. When creating these photos, having my message planned out beforehand influenced how I wanted the image to look in order for it to communicate that message. Even though it wasn't executed the best, I feel that my second concept presented my most powerful message because it shows what the message is, while the others could be interpreted in other ways.

Concept 2: "Show your Colors Within"                                                    Concept 1: "Open the Mind"

Hexadecimal colors are the codes used to identify different colors. It's the same as decimal numbers 1-9, but uses the letters A, B, C, D, E, and F for 10-15. These numbers come from the amount of RGB or CMYK colors mixed together to create the specific color used. RGB colors are known as "additive" because when you have all the colors, they create white. These colors are used for computer monitors. On the other hand, CMYK colors are known as "subtractive" because when mixed together, they create black. CMYK colors are used for printing. Lossy and lossless are different types of file compressions. Lossy formats compress larger files; this way it's easier to download and share. Some examples of these are GIF and JPG. Lossless formats, however, are larger files and contain the same data as the original file. Examples of lossless file formats are PNG, RAW, and BMP. It's important to know which compression to use depending on what you want to do with the file. As I said before, lossy is better for sharing files because it holds less data, meaning it would take less time to download and send. Lossless files have a lot of data, so therefore it takes up a lot of space. Raster and vector graphics are the two types of image files. Raster images use pixels, and are used for files such as JPG, PNG, and GIF. This data format is used for computers and web design. When using pixels, you can blend colors together. Meanwhile, vector graphics are used for 3D software, or images that will be used for a physical product. For example, it's used in engineering ad 3D graphics. With vector graphics, colors are solid, and can't be blended into other colors because there's no space (pixels) in between the colors. Dithering and error diffusion are two effects that can be used in photoshop. Dithering is when more color is added to an image to create noise. Error diffusion is quite the opposite, where it makes the colors of an image become binary.

Here is my best surrealist image - Concept 3: "Nature Brings Out Beauty"

These are the individual photos I used in my Concept 3
With the advance in technology, it has made tasks easier to accomplish. It has increased the efficiency of everyday tasks. In digital media, new forms of art and the ability to create messages through these artworks have been introduced. With a program like photoshop, you have all the tool you need right in front of you. Without this technology, I think you'd have to be a little more creative to create surrealistic images. With painting a surrealistic image, you'd need the skills to paint the image, as well as an idea of how you'd want the image to come out. Unlike photoshop, you wouldn't be working in layers. You'd have one layer, which is the canvas. So, you really have to plan out what you're painting and where it will go. In this project, I personally think that my best image was my third one. i feel that my techniques were best used in that one, and you could see all of the images I used. In our class critique, I agree with the results I got. As you can see in the images of my critique results (below), they were all around 3/4, meaning that it wasn't perfect, but still pretty good. I also think that I was able to get my message across pretty well, considering that the messages my audience got were closely related to mine.

Above is a screencast of my process while making my 3rd Concept

ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

Our story topic is about the Warrior Credit Union at Kapa'a High School. In this story, it shows how Kapa'a High School uses the Warrior Credit Union to educate students about finance and business and improve students' financial literacy. This is a relatable topic because finance isn't a subject taught in high school, but it becomes a problem for students in their futures, especially if they go to college. Young adults in the U.S. often become in debt because they don't know how to manage their spending. From the critique of our rough cut, we improved a lot with our story. We edited our script so that we could cut down the duration of our story, and also to make our 5 point outline clearly come through. We shot more b-roll so we could cover our voiceovers and cuts while also having audio-visual ties. While editing, we really focused on balancing our audio levels because that was something we had struggled with in our rough cut. Lastly, we had Mikela re-record our voiceovers to make them more interesting and match the tone of our story.


The Digital Millenium Copyright Act (DMCA) is a copyright law that criminalizes the production and sharing of technology, devices, or services intended to go around measures that control copyrighted material.  Its purpose is to extend the reach of copyright, while limiting the liability of the providers of online services for copyright infringement. Copyright infringement is the act of violating a copyright owner's rights granted by the Federal Copyright Act. There will be consequences for material used without permission. The penalties for copyright infringement are paying for the damages and profit ($200-$150,000 for each work infringed), paying for all attorney fees and court costs, receive a Court ordered injunction, the Court can impound the illegal works, and/or going to jail. To get permission to use copyrighted materials, you can contact the owner and negotiate if a payment is required, and get your permission agreement in writing. Fair Use is basically a defense against a claim of copyright infringement, where you copied a copyrighted material for a limited use, for example to comment on something or use for a parody. 

Another thing you need permission for is for filming on a location. This is important because a lot of places don't allow filming to happen on their lots. For example, you aren't allowed to film inside of Safeway. This is because they have copyrighted materials in the store. Video release forms are also essential. Video release forms are used so that producers have the right to film someone or something for their video purposes, and so that they know that the videos belong to the filmmakers.

The last thing I'd like to discuss in this blog post is our critique for our final cut of our Hiki No video. Unfortunately, I wasn't in class for the critique, but I did see our final results. Our results show that we had improved our editing techniques, sequencing of b-roll, and the tone of our voice over. I'm happy with these results because these are the areas we had really focused on while editing our final cut. An area we could've improved in was our overall story and message. The story itself didn't have much emotion, so I feel like the message was a little weak. A way we could've improved this was by finding a more interesting topic to narrow in on from our interviews, but overall, I feel that our final product came out well.

ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Tuesday, September 19, 2017

Practice Story

Our topic for this practice story was the production process of our actual Hiki No story. We got this idea after brainstorming ideas with Mr. Sanderl, and we chose this one because we knew a lot about it and it was a creative idea. Brandi was our interviewee, and we chose her because we thought that she would be the most comfortable in front of the camera. We then assigned each other to the different roles; I was the cameraperson and writer, Mikela was the interviewer and director, and Brandi was the editor. I think that everyone stayed pretty committed to their roles, but everyone contributed a bit of outlook on decisions. For example, I would check with the others t see if certain shots were good enough. I feel that this made the outcome of our story better because it allowed us to get an opinion from everyone on how we could improve certain things.
Safety is key when we're out filming or getting information for our story. Staying safe is important because if something were to go wrong, we would get distracted from finishing our story, and it would make the process more difficult. Some important things to stay aware of in order to be safe while filming are getting to your destinations safely, keeping the equipment safe by using it responsibly, and just staying away from danger as best as possible. After the critique of our practice story, our results showed that we mostly got 3's from our classmates, and a few 2's. This shows that there was definitely room for improvement. The largest words for improvement from the critique are lighting, broll, and audio. To make our story better, we could edit our audio so that it flowed nicer with the story, better audio/visual ties with our broll, and use more authentic broll.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

There are many components to having a good interview shot. It's also quite different to a host or reporter shot. Those usually have the interviewer in the shot with the interviewee, whereas in an interview shot, you just show the interviewee. The background of an interview shot should be compressed, meaning it's blurred compared to the subject. To get this, the camera person has to step away from the interviewee and zoom in to at least 50mm. There also shouldn't be anything distracting, like trees or poles, behind the subject's head. These shots should also never be shot in front of a flat angle, ie. a wall, because it usually isn't visually appealing or doesn't pertain to the story, and it won't show the compression of the background that you want. In an interview shot, you also need "look room" and "the line." Look room is the space between the interviewee and the end of the frame. There should be more look room in the direction the interviewee is looking, in a rule-of-thirds composition. The line is the direction the camera is pointing towards the interviewee so that the interviewer is not in the frame.

I believe the most important part of shooting a successful interview is to be a good director. If someone is a good director, they will know how to work with people and the equipment. Directors know how to talk to their team members to get the job done. They know how to setup a good interview shot with all the components and how to get high quality audio without having a mic being visible. They also know how to talk to their interviewees to make them feel comfortable, and how to ask follow up questions so they can get the right information. Having a subject who is comfortable with talking about their subject can make the interview process go smoothly. Also, it's important to plan your interview questions ahead of time, so you can allow your interviewee to look over them. This way they are more prepared before the actual interview.

Do not give too much head room.

Do not stand close to your interviewee.

Do not let the shadows fall on the inner part of their face.
ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.